Bicoastal MGMT founder and CEO, Malissa Young, was interviewed for a “Spotlight on Mompreneur” on kristenmarieperez.com. Here she talks about her business ventures, work/life balance, and the fun story behind the creating of Bicoastal! Malissa is loved by her models, employees and many in the industry-and for great reason! Read below to learn more…
1. How many kids do you have?
I have three! Ages are 11, 6 and 5…they keep me super busy outside of work-but it is worth it ; )
2. What service or product do you offer?
I represent models and actors. We offer our talent castings and auditions for everything from fit modeling (that is the body behind the creation of garments-clients include high end designers like Alexander Wang and mass market brands like Macys) to commercials and even sometimes fun projects like finding the next Kids Bop kids tour singer and dancer!
3. How did you get your idea or concept for your business?
I worked as a fit model (sort of fell into it) since I was a new college grad who modeled here and there for extra money during college. My first account was Tommy Hilfiger. After that was on my resume, my client list grew to include some really exciting and fun clients like Marc Jacobs that I traveled around the globe with to factories to help perfect their fit. When I was pregnant with my second child I started measuring people to find my clients a replacement. Then referrals started happening very organically, and my very first bookings were with plus and petite models. After a couple of years of building up a fit client base, I had all of these people who were not great for fit, but great for runway, commercial, showroom… so we expanded our reach! Things continue to snowball-every day is still exciting for me!
4. Were you always an entrepreneur?
Yes-somewhat… I left college with an idea to start a Women Owned Business Guide (basically a yellow pages of women owned businesses so we could support each other). That didn’t really get off the ground… next I joined a children’s sneaker start up-and ran sales. Three years later we were not profiting to the extent we wanted to be and it was time to move on. I was also running my own business to a degree as an independent contractor/fit model for many brands. After my first child, I created a yoga dvd (I am also a yoga teacher) called Toning With Tots and Toddlers -link here- which I hoped could spiral into other things but it really didn’t. Finally, I started Bicoastal Mgmt! So, technically this is my 4th business venture.
5. Whats your mission?
My mission, in general, is to have fun, be happy, be honorable and have balance between work, family and maybe myself if I can squeeze it in.
6. How do you find inspiration?
Inspiration comes somewhat naturally. I love seeing things grow. I love helping people achieve their goals or dreams. I want to make people happy-so connecting people as a line of work is pretty natural. When I feel in a rut I think it is a sign to mix up the routine. Take a break. Do something different. As a boss, I hope I can also be open to my employees and what they need to work to their best ability, because everyone may feel this way! As an owner, you are privileged to make your own schedule. But part of managing a growing business is making sure your team also feels inspired.
7. What do you love best about being a mompreneur?
I love having the flexibility to deal with all of the things that come up for my and most families-and I greatly respect moms who have to juggle it all and a job where they are not as in control of their schedule. It is nice to know I can juggle things to make the many things that come up during business hours from Family Fridays to Doctor’s appointments.
8. Biggest challenge you face as an entrepreneur?
Biggest challenge is probably not throwing in the towel to live in the woods and do yoga and garden and cook and become class mom ; ). City momprenuer live is exhausting!
9. How do you use social media?
Personally, I use my Facebook to see what friends are up to and share family photos and some business news and castings. Professionally we use Instagram (@BICOASTALMGMT) and our Bicoastal Mgmt Facebook to post cool pictures, inspirations, and castings (Family castings come up all the time so check it out!)!
10. If you had just one piece of advice to a mom just starting out, what would it be?
Hard work and just taking one step at a time helped me be successful thus far and finding great people to work with, always being grateful, and staying positive. For moms looking to start a business, if you look too far ahead it can be overwhelming to reach your goals. Just take the initial step and keep working toward your goals. If it is meant to be, things will fall into place.
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So happy we were able to sit down and chat with BICOASTAL MGMT fitness model Marisa M- fitness, health and wellness expert; read below to hear her story and for tips + tricks for healthier living! Also, make sure to check out our new and improved fitness board!
1. Tell us about your fitness journey?
I’ve always been a little obsessed with being physically active. I started to going to Jazzercise at the Roller Skating Rink in my hometown with my Mom when I was 4 and used to get up before school and put on legwarmers and a leotard to do Mousercize on the Disney Channel when I was in Elementary School, at that point I think I liked the outfits more than the workout.
I grew up dancing, I was a competitive baton twirler and gymnast and played 3 sports in high school. In college I majored in Nursing and minored in Dance. I went on to dance professionally and had a traumatic fall early in my career that resulted in multiple surgeries on my back, foot, and hip. I did pilates through my recovery and since I wasn’t physically stable enough for several years to go back to dancing or be on my feet for 12 hour nursing shifts, I started modeling and doing commercials. It was a struggle to maintain my weight without being physically active in a dynamic way so I really had to clean up my diet and stay consistent with pilates and low impact conditioning. I found a niche in fitness modeling and have appeared in multiple workout videos and print for Beachbody, Women’s Health, Reebok, Self, Capezio, Target, and several other companies. This introduction to the fitness industry gave me the opportunity to work with some of the top trainers in the industry and opened doors to become an instructor and trainer myself. In addition to the surgeries, I also have scoliosis and hypermobility issues. After struggling with years of chronic pain on and off, I finally found relief and stability through practicing the MELT Method and bodyART. I’m still doing fitness modeling and commercials but over the past year I’ve transitioned from my dance career to teaching MELT and bodyART, hosting workout videos for Qinetic.com and working with Dancers, Broadway Performers, and Athletes to help them recover from and prevent injuries.
2. What are your newest endeavors?
My newest endeavor is launching a fitness and wellness retreat company with my colleague Becca Pace, REVIVE Restorative Retreats. Becca and I met doing a fitness video in 2013, she is also a bodyART instructor and a trainer for Daily Burn. Since bodyART and MELT are such complimentary restorative techniques we thought it would be a great way for people to hit the reset button with their fitness routine and also recharge and relax in a beautiful environment. We’re hosting our first retreat Oct. 31st-Nov. 6th in Bali, Indonesia. http://www.reviverestorativeretreats.com It’s sold really quickly, we only have 2 spots left…..we’re so excited for this new adventure!!!!
3. Advice for people to change their bodies, energy levels, etc.:
I think consistency is the key to creating change in the body and improving energy levels. Find an activity/class/video you love and do it regularly(2-5 times/week). Even if you’re short on time, it’s better to go for a 10 minute run or turn on your favorite music and dance around your living room rather than not do anything at all. Taking 5-10 minutes to do planks or abs is one of my go to activities on a busy week, you won’t even break a sweat so you can just carry on with your day.
Regarding nutrition, don’t deny yourself the things you love just eat them in moderation. Make sure you eat a diet consisting mostly of fruit, vegetables, whole foods while limiting sugar, meat and especially dairy. When choosing what to eat, think about what it will do to nourish your body. If it doesn’t provide strong nutritional value it better taste AMAZING, like donuts! 😉 I’d rather save the calories for a bowl of Ben and Jerry’s than to eat frozen yogurt 5 nights in a row. One of my favorite nutrition books on improving energy levels is the Beauty Detox Solution by Kimberly Snyder.
To keep up with Marisa, make sure to check out her website!